Visit Duluth

A familiar face in Duluth’s tourism and nonprofit community, Haley brings a proven track record of destination marketing, strategic leadership, and deep-rooted passion for this city. Most recently the Executive Director at Lake Superior Zoo, she helped drive a 30% increase in visitation since 2020 and brought fresh energy to Duluth’s tourism landscape through marketing innovation and community partnerships.

With her experience in destination management, her previous service on the Visit Duluth board, and her involvement with the city’s 2024 Tourism Marketing Working Group, Haley is uniquely equipped to lead Visit Duluth into its next chapter.